Get The Lyft Out
**spec work**
Get the f*ck out of bad situations.
activation
1) You find yourself in a situation you want to get out of.
2) You use your phone or smartwatch to quickly send a distress signal to Lyft through the app.
3) Someone from Lyft calls to help bail you out of your situation. i.e. “This is the fire department and your house is on fire”.
4) Lyft sends a super car to your location and gets you home fast.
Role: Copywriter, Art Director and Designer